Our Heritage
PUEBLO QUERIDO is a family-owned Colombian coffee house rooted in the highlands of Calarcá, one of the most celebrated coffee-growing regions in Colombia. Surrounded by rich volcanic soil, ideal altitude, and a tradition passed down through generations, coffee has always been more than a product—it has been our way of life.
Our journey extends beyond borders. Like many families, we migrated in pursuit of opportunity, carrying with us the memory of our land, our people, and the aromas that defined home. From this longing and pride, Pueblo Querido was born—a name that honors the place you never stop loving, no matter how far life takes you.
Pueblo Querido is a tribute to origin, nostalgia, and belonging. It reflects the emotional connection to one’s roots and the desire to preserve them through craftsmanship, excellence, and authenticity.
Our Philosophy
At PUEBLO QUERIDO, we curate exceptional Colombian organic specialty coffee, honoring both tradition and precision. Our philosophy is centered on purity, traceability, and respect—for the land, the farmers, and the final cup.
We work exclusively with small-scale producers who practice responsible and sustainable farming. Each coffee is fully traceable, from the coffee plant cultivated in the heart of Colombia to the carefully roasted beans delivered to our customers. Our partnerships are built on transparency and fair trade, ensuring farmers receive premium compensation without increasing their production costs.
Through meticulously selected harvests, refined processing methods, and controlled drying techniques developed in collaboration with our producers, we achieve coffees with extraordinary complexity—layered flavor profiles, refined aromas, and a distinctive elegance that defines true specialty coffee.
Every batch is freshly roasted to preserve its integrity and to express the unique character of its terroir.
Our Vision
Our vision is to elevate Colombian organic coffee on the global stage while empowering Latin American small producers through sustainable growth and ethical collaboration.
We aspire to be recognized as a luxury specialty coffee roasting brand, distinguished by freshness, environmental stewardship, and uncompromising quality. Each cup of PUEBLO QUERIDO is designed to create a sensorial experience—one that connects people to origin, craftsmanship, and purpose.
As a family business, we are committed to building a lasting legacy—one that inspires dreamers, honors our farmers, and preserves the essence of our beloved hometown for generations to come.